MATCH DAY: A NEW WAY TO GIVE BACK TO MILWAUKEE ON MARCH 8
21/02/2012

<p><img src="/images/usc.www_usc_greatermilwaukee/match_day_logo_72_dpi_web.jpg" border="0" alt="matchday" /></p>
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<p><strong>Contact</strong>: <br />Meg Durbin, Mueller Communications, Inc.<br />414.390.5500; <a href="mailto:mdurbin@muellercommunications.com" target="_self">mdurbin@muellercommunications.com</a></p>
<p>Faithe Colas<br />Community Relations Director<br />414-302-4300 x2248<br />414-531-6363<br />www.SAmilwaukee.org</p>
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<p><br /><strong class="headline">MATCH DAY: A New Way to Give Back to 
Milwaukee on March 8</strong></p>
<p><strong class="headline"><br />One-day, online event raises money, awareness 
about 
need for food, shelter in greater Milwaukee</strong></p>
<p>Milwaukee, WI - February 21, 2012 - On March 8, members of the community 
will come together to raise funds for 19 nonprofits participating in Match Day. 
Match Day is an online giving event and the first of its kind in Wisconsin 
designed to raise awareness for basic needs in the greater Milwaukee area.</p>
<p>The Greater Milwaukee Foundation is coordinating the event, which showcases 
19 organizations in the greater Milwaukee area meeting the food and shelter 
needs of individuals and families who are struggling. Match Day is modeled 
after similar online giving events sponsored by community foundations in cities 
like Columbus and Pittsburgh.</p>
<p>"It's been three years since the economy took a tumble and things are still 
very tough for many individuals and families in our community," said Ellen M. 
Gilligan, the Foundation's president and CEO. "We know from the organizations 
that we support that too many people are continuing to struggle to meet the 
most basic needs that many of us take for granted. With Match Day, we want to 
leverage support from the community and increase the capacity of those 
nonprofits to meet the demand for their services."</p>
<p>Beginning February 17, and on each day leading up to the online event on 
March 8, the public will have the chance to learn more about each of the 19 
nonprofits participating in Match Day. Online giveaways will also be featured 
as part of the countdown on Facebook. Information on each nonprofit will be 
featured daily via the Foundation's Facebook and Twitter pages and through <a href="http://www.matchdaymke.org" target="_new">www.matchdaymke.org</a>.</p>
<p><br />Each gift made by a donor on March 8, 2012 will be proportionately 
matched. The Greater Milwaukee Foundation and several individual donors and 
area funders, including the Brewers Community Foundation, The Ceres Foundation, 
Faye McBeath Foundation, and United Way of Greater Milwaukee have already 
pledged $675,000 toward the match pool for that day.  The Brewers Community 
Foundation, Time Warner Cable, Clear Channel Outdoor, The Business Journal 
Serving Greater Milwaukee and the Milwaukee Journal Sentinel have generously 
contributed in kind support and donor prizes.</p>
<p>To create Match Day, the Greater Milwaukee Foundation partnered with Razoo, 
an online platform that simplifies giving. Razoo also offers training to help 
nonprofits build robust online fundraising abilities to help strengthen their 
donor base for years to come.  Before undertaking Match Day, Razoo helped 
create two similar days in Minnesota, netting $24 million in donations for 
4,000 nonprofits.</p>
<p>For more information on Match Day, visit<a href="http://www.MatchDayMKE.org" target="_new"> www.MatchDayMKE.org</a>, and be sure to like the <a href="http://www.facebook.com/GreaterMilwaukeeFoundation" target="_new">Greater 
Milwaukee Foundation's Facebook</a> page and follow them on <a href="https://twitter.com/#!/GrMKEFdn" target="_new">Twitter</a>.</p>
<p><span class="headline">About Greater Milwaukee Foundation</span><br />The 
Greater Milwaukee Foundation is a family of more than 1,000 individual 
charitable funds, each created by donors to serve the charitable causes of 
their choice. Grants from these funds serve people throughout Milwaukee, 
Waukesha, Ozaukee and Washington counties and beyond. Started in 1915, the 
Foundation is one of the oldest and largest community foundations in the 
world.</p>
<p><span class="headline">About The Salvation Army</span><br />The Salvation 
Army, an evangelical part of the universal Christian church established in 
London in 1865, has been supporting those in need in His name without 
discrimination for 129 years in the United States. Nearly 30 million Americans 
receive assistance from The Salvation Army each year through the broadest array 
of social services that range from providing food for the hungry, relief for 
disaster victims, assistance for the disabled, outreach to the elderly and ill, 
clothing and shelter to the homeless and opportunities for underprivileged 
children. Approximately 84 cents of every dollar spent is used to support those 
services in 5,000 communities nationwide. For more information, go to <a href="http://www.SAmilwaukee.org" target="_new">www.SAmilwaukee.org</a></p>
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<p><span class="headline">Participating Nonprofits </span><br />Center for 
Veterans Issues<br />Community Advocates<br />Daystar<br />Feeding America 
Eastern Wisconsin<br />Food Pantry of Waukesha County<br />Friends of Abused 
Families<br />Guest House of Milwaukee<br />Hebron House of Hospitality<br />Hope Center<br />Hope House of Milwaukee<br />Hunger Task Force<br />Milwaukee Rescue Mission<br />Pathfinders Milwaukee<br />Repairers of the 
Breach<br />Salvation Army of Greater Milwaukee<br />Sojourner Family Peace 
Center<br />The Cathedral Center<br />Walker's Point Youth and Family Center<br />Women's Center - Waukesha<br />Greater Milwaukee Foundation: Basic Needs 
Fund</p>
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<p><a href="http://www.razoo.com/story/Salvation-Army-Milwaukee-County?referral_code=s
hare"><img src="http://www.razoo.com/assets/brands/1/donate_now.png" border="0" alt="Donate Now" /></a></p>
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