Released 21 February 2012
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Meg Durbin, Mueller Communications, Inc.
Community Relations Director
MATCH DAY: A New Way to Give Back to
Milwaukee on March 8
One-day, online event raises money, awareness
need for food, shelter in greater Milwaukee
Milwaukee, WI - February 21, 2012 - On March 8, members of the community
will come together to raise funds for 19 nonprofits participating in Match Day.
Match Day is an online giving event and the first of its kind in Wisconsin
designed to raise awareness for basic needs in the greater Milwaukee area.
The Greater Milwaukee Foundation is coordinating the event, which showcases
19 organizations in the greater Milwaukee area meeting the food and shelter
needs of individuals and families who are struggling. Match Day is modeled
after similar online giving events sponsored by community foundations in cities
like Columbus and Pittsburgh.
"It's been three years since the economy took a tumble and things are still
very tough for many individuals and families in our community," said Ellen M.
Gilligan, the Foundation's president and CEO. "We know from the organizations
that we support that too many people are continuing to struggle to meet the
most basic needs that many of us take for granted. With Match Day, we want to
leverage support from the community and increase the capacity of those
nonprofits to meet the demand for their services."
Beginning February 17, and on each day leading up to the online event on
March 8, the public will have the chance to learn more about each of the 19
nonprofits participating in Match Day. Online giveaways will also be featured
as part of the countdown on Facebook. Information on each nonprofit will be
featured daily via the Foundation's Facebook and Twitter pages and through www.matchdaymke.org.
Each gift made by a donor on March 8, 2012 will be proportionately
matched. The Greater Milwaukee Foundation and several individual donors and
area funders, including the Brewers Community Foundation, The Ceres Foundation,
Faye McBeath Foundation, and United Way of Greater Milwaukee have already
pledged $675,000 toward the match pool for that day. The Brewers Community
Foundation, Time Warner Cable, Clear Channel Outdoor, The Business Journal
Serving Greater Milwaukee and the Milwaukee Journal Sentinel have generously
contributed in kind support and donor prizes.
To create Match Day, the Greater Milwaukee Foundation partnered with Razoo,
an online platform that simplifies giving. Razoo also offers training to help
nonprofits build robust online fundraising abilities to help strengthen their
donor base for years to come. Before undertaking Match Day, Razoo helped
create two similar days in Minnesota, netting $24 million in donations for
For more information on Match Day, visit www.MatchDayMKE.org, and be sure to like the Greater
Milwaukee Foundation's Facebook page and follow them on Twitter.
About Greater Milwaukee Foundation
Greater Milwaukee Foundation is a family of more than 1,000 individual
charitable funds, each created by donors to serve the charitable causes of
their choice. Grants from these funds serve people throughout Milwaukee,
Waukesha, Ozaukee and Washington counties and beyond. Started in 1915, the
Foundation is one of the oldest and largest community foundations in the
About The Salvation Army
Army, an evangelical part of the universal Christian church established in
London in 1865, has been supporting those in need in His name without
discrimination for 129 years in the United States. Nearly 30 million Americans
receive assistance from The Salvation Army each year through the broadest array
of social services that range from providing food for the hungry, relief for
disaster victims, assistance for the disabled, outreach to the elderly and ill,
clothing and shelter to the homeless and opportunities for underprivileged
children. Approximately 84 cents of every dollar spent is used to support those
services in 5,000 communities nationwide. For more information, go to www.SAmilwaukee.org
Food Pantry of Waukesha County
Friends of Abused
Guest House of Milwaukee
Hebron House of Hospitality
Hope House of Milwaukee
Hunger Task Force
Milwaukee Rescue Mission
Repairers of the
Salvation Army of Greater Milwaukee
Sojourner Family Peace
The Cathedral Center
Walker's Point Youth and Family Center
Women's Center - Waukesha
Greater Milwaukee Foundation: Basic Needs
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