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Released 15 October 2008
JONAS BROTHERS HEADLINE DALLAS COWBOYS THANKSGIVING HALFTIME FOR ANNUAL
SALVATION ARMY “RED
KETTLE KICK-OFF”
The red hot
Jonas
Brothers band will perform live at the Dallas Cowboys Thanksgiving Day football
game on a nationally televised halftime show that will air on Fox television
network on November 27,
2008,
at 3:15 pm CST, it was announced
Sunday. The performance will officially kick off the 2008 Salvation Army Red
Kettle Christmas campaign, which runs nationally through Christmas Eve,
December 24.
For the
past 11
years the Dallas Cowboys Thanksgiving Day game halftime show has officially
launched the red kettle campaign on a national stage. Since the partnership,
the campaign has raised more than $1 billion, which has helped the Army serve 30
million people each year nationwide. Last year, the campaign raised a record
$118 million.
“There are no
other artists more in touch with
America’s
youth than the Jonas Brothers,” said Jerry Jones, Dallas Cowboys owner and
general manager. “So, this is a great chance for us to get the word out
about
The Salvation Army’s vital work to a whole new generation of
donors.” Jerry
Jones will also serve as the national honorary Christmas chairperson.
Mr. Jones and his family have been major
supporters of The Salvation Army for more than a decade. In 1999, the family
received one of The Salvation Army’s highest national service honors, the
Evangeline Booth Award. He is now an emeritus member of the
organization’s National Advisory Board; his wife,
Gene, and daughter,
Charlotte Jones Anderson, are active board members.
&n
bsp; “Jerry,
his family and the entire Dallas Cowboys organization have been great friends
of the Army for many years,” said Lt. Colonel David Jeffrey, national
chief secretary
for The Salvation Army. “In addition to our excitement about the Jonas
Brothers
helping us launch this annual campaign, we’re thrilled that Jerry Jones
has
agreed to serve as our permanent national honorary Christmas
chairperson.”
The Salvation Army
Red Kettle Campaign is one of the most recognizable charitable campaigns in the
United States.
More
than 25,000 volunteers throughout the country ring bells and solicit donations
for
the iconic red kettles from holiday shoppers; money collected helps people in
the communities in which funds are raised.
In addition to traditional
kettles, donors can also contribute online at www.salvationarmyusa.org; through
virtual red kettles on the websites of many corporations and individuals, or by
calling 1-800-SAL-ARMY.