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Released 21 February 2012
Contact:
Meg Durbin, Mueller Communications,
Inc.
414.390.5500; mdurbin@muellercommunications.com
Faithe Colas
Community Relations Director
414-302-4300 x2248
414-531-6363
www.SAmilwaukee.org
MATCH DAY: A New Way to Give Back to
Milwaukee on March 8
One-day, online event raises money, awareness about
need for food, shelter in greater Milwaukee
Milwaukee,
WI - February 21, 2012 - On March 8, members of the community will come
together to raise funds for 19 nonprofits participating in Match Day.
Match Day is an online giving event and the first of its kind in
Wisconsin designed to raise awareness for basic needs in the greater
Milwaukee area.
The Greater Milwaukee Foundation is coordinating
the event, which showcases 19 organizations in the greater Milwaukee
area meeting the food and shelter needs of individuals and families who
are struggling. Match Day is modeled after similar online giving events
sponsored by community foundations in cities like Columbus and
Pittsburgh.
"It's been three years since the economy took a tumble
and things are still very tough for many individuals and families in
our community," said Ellen M. Gilligan, the Foundation's president and
CEO. "We know from the organizations that we support that too many
people are continuing to struggle to meet the most basic needs that many
of us take for granted. With Match Day, we want to leverage support
from the community and increase the capacity of those nonprofits to meet
the demand for their services."
Beginning February 17, and on
each day leading up to the online event on March 8, the public will have
the chance to learn more about each of the 19 nonprofits participating
in Match Day. Online giveaways will also be featured as part of the
countdown on Facebook. Information on each nonprofit will be featured
daily via the Foundation's Facebook and Twitter pages and through www.matchdaymke.org.
Each gift made by a donor on March 8, 2012 will
be proportionately matched. The Greater Milwaukee Foundation and several
individual donors and area funders, including the Brewers Community
Foundation, The Ceres Foundation, Faye McBeath Foundation, and United
Way of Greater Milwaukee have already pledged $675,000 toward the match
pool for that day. The Brewers Community Foundation, Time Warner Cable,
Clear Channel Outdoor, The Business Journal Serving Greater Milwaukee
and the Milwaukee Journal Sentinel have generously contributed in kind
support and donor prizes.
To create Match Day, the Greater
Milwaukee Foundation partnered with Razoo, an online platform that
simplifies giving. Razoo also offers training to help nonprofits build
robust online fundraising abilities to help strengthen their donor base
for years to come. Before undertaking Match Day, Razoo helped create
two similar days in Minnesota, netting $24 million in donations for
4,000 nonprofits.
For more information on Match Day, visit www.MatchDayMKE.org, and
be sure to like the Greater
Milwaukee Foundation's Facebook page and follow them on Twitter.
About Greater Milwaukee Foundation
The
Greater Milwaukee Foundation is a family of more than 1,000 individual
charitable funds, each created by donors to serve the charitable causes
of their choice. Grants from these funds serve people throughout
Milwaukee, Waukesha, Ozaukee and Washington counties and beyond. Started
in 1915, the Foundation is one of the oldest and largest community
foundations in the world.
About The Salvation Army
The
Salvation Army, an evangelical part of the universal Christian church
established in London in 1865, has been supporting those in need in His
name without discrimination for 129 years in the United States. Nearly
30 million Americans receive assistance from The Salvation Army each
year through the broadest array of social services that range from
providing food for the hungry, relief for disaster victims, assistance
for the disabled, outreach to the elderly and ill, clothing and shelter
to the homeless and opportunities for underprivileged children.
Approximately 84 cents of every dollar spent is used to support those
services in 5,000 communities nationwide. For more information, go to www.SAmilwaukee.org
Participating Nonprofits
Center for
Veterans Issues
Community Advocates
Daystar
Feeding America
Eastern Wisconsin
Food Pantry of Waukesha County
Friends of Abused
Families
Guest House of Milwaukee
Hebron House of Hospitality
Hope Center
Hope House of Milwaukee
Hunger Task Force
Milwaukee Rescue Mission
Pathfinders Milwaukee
Repairers of the
Breach
Salvation Army of Greater Milwaukee
Sojourner Family Peace
Center
The Cathedral Center
Walker's Point Youth and Family Center
Women's Center - Waukesha
Greater Milwaukee Foundation: Basic Needs
Fund
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