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THE SALVATION ARMY RED KETTLE CAMPAIGN BEGINS TODAY $3M GOAL TO SUSTAIN CRITICAL PROGRAMS & SERVICES CAMPAIGN RUNS THROUGH JANUARY 31

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Released 2 November 2012

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The Salvation Army Red Kettle Campaign Begins Today $3M Goal to Sustain Critical Programs & Services Campaign Runs Through January 31


Wauwatosa, WI (November 2, 2012)  The Salvation Army of Milwaukee County announces the launch of its annual Red Kettle Christmas Campaign with the traditional Red Kettles and a benefit concert featuring Frank Sinatra, Jr. at the Pabst Theater on Friday, November 2. Tickets can be purchased at the Pabst box office by calling 414-286-3663 or www.pabsttheater.org. The benefit concert is hosted by The Salvation Army Advisory Board and Red Kettle Campaign Honorary Chair, Green Bay Packer Hall of Famer LeRoy Butler. 

redkettleThe Red Kettle Campaign goal of The Salvation Army in Milwaukee is 3 million dollars. This will sustain more than 80 critical programs and services including Toy Shop, Christmas Family Feast, Feed the Kids, back to school supplies, emergency shelter and emergency disaster relief, medical, food pantries, meals to the homeless and care to our seniors and veterans.  Red Kettle Bell Ringers can be seen and heard at area businesses in Milwaukee County through Christmas Eve. Donations can also be made through January 31 on-line at www.SAmilwaukee.org, by texting the word 'Give' to 80888 to make a $10 donation, by scanning The Salvation Army QR code with your smart phone or by mailing your donation to The Salvation Army Red Kettle Campaign, P.O. Box 26019, Wauwatosa, WI  53226.

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“The economy is slowly repairing, but many families continue to experience tough times.   We’ve seen a significant increase in the numbers of people coming to us for help, especially new families, never before needing help,” said Major Roger Ross, Salvation Army Milwaukee County Commander.  “It’s extremely hard during the Thanksgiving and Christmas season, with people still losing their jobs, their homes and not knowing how they will provide for their families.  That’s when The Salvation Army steps in to help and give hope.  But, to keep pace with the needs of area families we must rely on generous people in our community to open their hearts with a donation to help their neighbors.”

The time-honored Salvation Army tradition of bell ringing started in 1891 by Captain Joseph McFee.  It has humble beginnings as a simple cooking pot that have now spread nationwide to become what is commonly known as the ‘Red Kettle.’  The Red Kettle has served as a symbol of goodwill for more than 100 years and signifies the beginning of the Christmas season. The Salvation Army Red Kettle Christmas Campaign will include traditional fundraising methods such as direct mail and on-line donations, texting and the highly visible Red Kettles.  The campaign raises money that funds the many programs and services the organization operates throughout the year that serve the neediest in Milwaukee County.

Eighty-four cents of every dollar donated supports critical Salvation Army programs and services. 

To offer your place of business as a bell ringing site or to volunteer your employees to ring bells call 414-302-4300 or visit www.SAmilwaukee.org.



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About The Salvation Army:

       
The Salvation Army, an evangelical part of the universal Christian church, has been supporting those in need in His name without discrimination since 1865. Nearly 33 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. Nationally, approximately 84 cents of every dollar raised is used to support those services in nearly 9,000 communities nationwide. For more information, go to www.SAmilwaukee.org.


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