Released 25 May 2011
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Faithe Colas, Community Relations Director
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Wauwatosa, WI May 25, 2011 – KSHB-TV, Kansas City’s NBC Action News
Station, has partnered with The Salvation Army to raise funds for tornado
relief efforts in Joplin, Missouri and Reading, Kansas. All this week on NBC
Action News at 5:00 and 6:00 pm, phone lines will be open. On Monday, NBC Action News viewers generously
donated $59,300 in the two hour
telethon. Viewers may contribute $10 by texting the word JOPLIN to 80888.
station was pleased to partner with the Salvation Army and provide a vehicle
for our loyal viewers in the Kansas City area to
help our neighbors in Joplin and Reading. We’ll be working
together all week with The Salvation Army to raise funds and help anyway we
can,” said Mike Vrabac, vice president and general manager for KSHB/KMCI-TV.
donations may be mailed to The Salvation Army Divisional Headquarters, 11315 W. Watertown Plank Rd, Wauwatosa, WI 53226,
Attn: Joplin Tornado or call 1-800-264-6412.
About The E. W.
The E. W. Scris a diverse, 132-year-old
media enterprise with interests in broadcast television stations, newspapers,
and local news and information web sites. The company's portfolio of locally focused media properties includes: 10
broadcast TV stations, with six ABC-affiliated stations, three NBC affiliates
and one independent; daily and community newspapers in 13 markets, and the
Washington, D.C.-based Scripps
home of the Scripps Howard News Service.
The Salvation Army, an evangelical part of the
universal Christian church, has been supporting those in need in His name
without discrimination since 1865. Nearly 33 million Americans receive
assistance from The Salvation Army each year through the broadest array of
social services that range from providing food for the hungry, relief for
disaster victims, assistance for the disabled, outreach to the elderly and ill,
clothing and shelter to the homeless and opportunities for underprivileged
children. Nationally, approximately 84 cents of every dollar raised is used to
support those services in nearly 9,000 communities nationwide. For more
information, go to www.SAmilwaukee.org